How to plan an SEO project for your Saudi business

Start with a customer and a service

Choose a service your business can deliver and describe the customer who needs it. For example, a company comparing Arabic website suppliers needs information about scope, language review, content ownership and handover. List those questions before selecting search terms. Keep general service information on the main service page and add a local page only when it provides genuinely different arrangements or customer information.

Separate discovery, visits and enquiries

An indexed URL is eligible to appear in search; it is not a promise of traffic or a particular position. Record the starting point: which important pages are indexed, which searches show them and which visits lead to a relevant enquiry. In Search Console, review Queries and Pages alongside impressions and clicks. Agree separately how contact actions will be measured so a search visit is not reported as a customer lead.

Agree an audit and a prioritised delivery list

Give the project team the website address, important service pages and available search data. A scoped audit can review crawl access, page destinations, language relationships, internal links, mobile usability and page content. Ask for a prioritised list that connects each issue with a proposed change and a way to verify it. Specify whether the quote includes implementing the changes or only documenting recommendations.

Prepare useful Arabic and English content

For each priority page, collect the approved service scope, customer requirements, process, deliverables and common questions. Add genuine project examples where publication is authorised. Arabic copy should answer the same customer need in natural language, rather than repeating English phrases. Keep translated destinations connected and make it easy for visitors to switch language while staying on the equivalent page.

Plan reviews around evidence

Agree review points for implementation, indexing and search performance. Google says crawling can take days to weeks, and repeated requests for the same URL do not speed it up. Review an agreed period of search data after changes, taking account of the website’s starting point and the available demand. Where a page gets impressions but few clicks, examine whether its title and content answer the searches being shown.

What affects the scope and quotation?

An audit of a small service website differs from implementing changes across a multilingual catalogue. Page count, existing technical problems, content production, translation review, access requirements and reporting all affect the work. Ask the proposal to identify the pages, deliverables, responsibilities and review process. Distinguish the initial implementation from ongoing content and reporting so you know what each stage covers.

Bring these details to the project discussion

• Your website and priority services
• The customers and areas you actually serve
• Existing search data, when available
• Approved content and genuine project examples
• The enquiry actions you want to measure
• An agreed scope, implementation owner and review process

Further reading

• Google: crawling and indexing requests
• Google: Search Console performance report